Art Direction and Production
Content Summary Overview
The Evolution from Words to Pictures
Improved technology
Advantages of visuals over text
Brand images are built better with visuals.
Visuals can be protected legally.
Visuals are more portable than words across cultures.
Visuals allow placing the brand in a social context.
Strategic and Creative Impact of Illustration
Attracts attention of target segment and stimulates information processing
Communicates brand value relative to target’s decision making criteria
Visually presents the creative strategy
Creates a mood for the brand
Creates an image for the brand
Makes concrete the values and benefits of the brand that may be intangible
Print Production Processes: Letterpress, Offset lithography, Flexography, Electronic, laser, inkjet, Computer print production, Gravure
Art Direction and Production in Cyberspace
Cyberspace is its own medium.
The audience is not passive.
At present, it is closer to print than TV.
Revision can be done instantaneously.
Persuasive content versus entertainment is a challenge
File Category: Advertising
File Added: Monday, April 26th, 2010
File Source: ag.ohio-state.edu
File Size: 668 KB
Art Direction and Production >> Download File Now !
Popular Files
Advertising and Marketing, Brand, Business, Decision making, Flexography, Letterpress printing, Printing, TechnologyMost View Software
ppt on art direction and production in advertisingRecommended Files Downloads
Introducing the ACURA ZDX 2010 ...
This year marks Acura’s continued involvement with some of the world’s...
Spices and Herbs for the Home Garden ...
The aromatic, medicinal and flavoring characteristics of herbs have been...
Entrepreneur Personality – Secrets of Successfu Entrepreneu ...
In order to be a successful entrepreneur you must first know what exactly...
Income Tax Accounting: Course Administration & Tax Foundatio ...
Course policies, procedures, and processes, Foundations of tax systems,...
Winter Safety Tips for the Home: supply of wood for the fireplace ...
Every home should have a disaster supplies kit: a battery-operated radio,...
The Psychology of Selling: Why People Buy ...
Psychological Influences on Buying
Motivation to buy must be there.
Needs...
Communication: The Vital Link In Supervisory Management ...
Define communication and discuss its implications for effective supervisory...
Aston Martin DB9 Interior Appearance and Price ...
Aston Martin Lagonda Ltd. is constantly seeking ways to improve the specification,...
Romance and the Internet: The E-Mergence of E-Dating ...
Here, we explore the meaning and essence of a relatively new phenomenon—electronic...
Mobile Advertising: The New Frontier ...
The technological environment
The advertising industry
Mobile advertising...
Horizontal Analysis and Vertical Analysis: Financial Statement An ...
Interested in the percent change
Step 1: Figure the dollar amount change...
Advertising and Pricing for Profit ...
Promotion Includes:
Advertising – any sales presentation that is non-personal...
Interest Rates: Empirical Properties ...
The Nominal Interest Rate:
Suppose you take out a $1000 loan today. You...
Fashion design and costumes ...
This information sheet is for people involved in the design and production...
Kids Cafe Piccolo Design Ideas ...
Kids Café Piccolo is a new café that provides a dedicated area for children...
