Brookstone Corporate Fitness Trends Marketing
Content Summary Overview
Corporate Fitness Trends: Corporate spending on fitness related programs has continued to grow over the last 4 years.
Why is fitness important in the workplace?
Health care costs are rising 15% to 30% annually
Stress costs the economy an estimated $3.7 billion a year.
Fitness Benefits in the Workplace
lowers health care costs
cuts down absenteeism
raises productivity
serves as an employee recruitment and retention tool
Product Benefits for Employees
Improves overall health
Builds teamwork in the workplace
Improves confidence and motivation
Decreases stress levels
File Category: Marketing
File Added: Monday, July 26th, 2010
File Source: faculty.unlv.edu
File Size: 109 KB
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