Ethics First Then Customer Relationships
Content Summary Overview
Social, Ethical, Legal Influences
Management’s Social Responsibilities
What Influences Ethical Behavior?
Are There any Ethical Guidelines?
Management’s Ethical Responsibilities
Ethics in Dealing with Salespeople
Salespeople’s Ethics when Dealing with Their Employers
Ethics in Dealing with Customers
The International Side of Ethics
Managing Sales Ethics
Ethics in Business and Sales
The Tree of Business Life
Management’s Social Responsibilities
Social responsibility is management’s obligation to make choices and take actions that contribute to the welfare and interests of society as well as to those of the organization
What Influences Ethical Behavior?
The Individual’s Role
Level one: Preconventional – acts in own best interest
A few operate here
Level two: Conventional – upholds legal laws
Most people operate here
Level three: Principled – lives by own code
Less than 20% reach level three
The Organization’s Role
At best, most employees in firm operate at level two
File Category: Marketing
File Added: Wednesday, April 28th, 2010
File Source: ag.ohio-state.edu
File Size: 1.7 MB
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