Fashion Marketing: Selling of Apparel and Accessories.ppt : Large Resource PPT, PDF, Doc and Excel Files

Fashion Marketing: Selling of Apparel and Accessories

Content Summary Overview

The making and selling of apparel and accessories that are desirable to customers
The planning, buying, and selling of apparel and accessories
Consultants that foresee the colors, textures, and silhouettes to predict coming fashion trends
The direction in which fashion is moving
High Fashion industry that creates original, individually designed fashion
Products made from textiles, sometimes called dry goods. Examples: Sewing fabrics, clothing, draperies, domestics (bedding), stuffed toys, sleeping bags, backpacks, etc
Goods that are produced for only a particular retailer and have the retailer’s special trademark or brandname.
Identifies the product and/or its manufacturer
Examples: L.L. Bean, Mossy Oak, Nike, New Balance, etc

File Category: Fashion General
File Added: Friday, July 30th, 2010
File Source: static.schoolrack.com
File Size: 3.3 MB
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