Gatorade Advertising
Content Summary Overview
First made in 1965, for the University of Florida football team (BOOOO!!!!)
Developed to replace fluids and help prevent dehydration
Invented by Dr. Dana Shires and Dr. Robert Cade
A carbohydrate-electrolyte beverage
Stokely Van Camp bought the rights to Gatorade in 1967.
In 2001, Pepsi bought Quaker Oats who owned the rights to Gatorade.
Packs-The On-the-Go, Game Day, and Filler packs offer the most researched sports beverage in the world, Gatorade® Thirst Quencher, in combination with Gatorade® cups, coolers, and squeeze bottles.
Coolers/Bottles/Towels-Stock up on these sideline favorites
Propel is a lightly flavored water with essential vitamins and just 10 calories.
Available in four natural flavors including Lemon, Berry, Black Cherry and Orange, Propel is currently the market leader in the rapidly growing fitness water category.
Products-The Gatorade® Performance Series, including Gatorade® Thirst Quencher, Gatorade® Nutrition Shake, Gatorade® Energy Drink and Gatorade® Energy Bar, is a proven line of sports nutrition products that helps give athletes what they need to maximize athletic performance
File Category: Advertising
File Added: Tuesday, July 27th, 2010
File Source: faculty.unlv.edu
File Size: 855 KB
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American football, Business, Pepsi, Propel Fitness Water, Robert Cade, Sport, University of FloridaMost View Software
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