Retailers, Wholesalers, and Their Strategy Planning
Content Summary Overview
- Understand how retailers plan their marketing strategies.
- Know about the many kinds of retailers that work with producers and wholesalers as members of channel systems.
- Understand the differences among the conventional and nonconventional retailers—including Internet merchants and others who accept the mass-merchandising concept.
- Understand scrambled merchandising and the “wheel of retailing.”
- See why size or belonging to a chain can be important to a retailer.
- Know what progressive wholesalers are doing to modernize their operations and marketing strategies.
- Know the various kinds of merchant and agent wholesalers and the strategies they use.
- Understand why retailing and wholesaling have developed in different ways in different countries.
- See why the Internet is impacting both retailing and wholesaling
Checking Your Knowledge
Parties R Us is a large store containing nothing but party
supplies. The store carries everything from costumes to
party favors, decorations to invitations, and paper plates to
birthday candles. The selection is huge and prices are low.
There is even a party consultant on hand to help plan
parties. Parties R Us is a:
department store.
catalog retailer.
category killer.
convenience store.
File Category: Advertising
File Added: Tuesday, April 27th, 2010
File Source: dmacc.edu
File Size: 2.3 MB
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